For OEMs

Beyond hardware.

Compute-ready isn't enough. Bud Novaria ships pre-integrated inside your devices so they're AI-ready at power-on, evolve over the air, and earn recurring revenue long after the sale.

The opportunity

AI is moving to the edge

The value is shifting on-device — and the systems that arrive AI-ready capture it.

Edge-AI hardware by 2030
$500B+
A market forming around systems that ship intelligence, not just compute.
Workloads at the edge by 2028
85%
Of enterprise AI runs at the edge or on-device — where your hardware lives.
Margin multiplier
10×
For AI-native systems versus bare hardware sold by the box.

Illustrative; varies by region, workload, and configuration.

The frame

"AI in a Box" — the OS-preinstalled moment

In the 1990s the OS shipped on the machine. AI is at the same moment: compute, the full software stack, security, and OTA — assembled and shipped as one.

01 · Hardware

Compute hardware

Your silicon — CPU, GPU, NPU — tuned and ready at the factory line.

02 · Software

Full software stack

Inference, models, agents, and orchestration pre-integrated, not bolted on.

03 · Security

Security & compliance

In-runtime guardrails and confidential computing, on by default.

04 · Lifecycle

OTA evolution

Devices improve over the air — new models and skills without a hardware swap.

The squeeze

Why "ship & forget" is obsolete

Shipping compute-ready boxes gets harder every cycle. Four forces close in at once.

Complex integration

Every customer rebuilds the AI stack on top of your hardware — slow and fragile.

New attack surface

On-device AI opens an edge attack surface the old supply chain never had.

"Ship & forget" ends

A one-time sale leaves all the recurring value on the table after shipment.

Out-of-box expectations

Buyers now expect AI to work at power-on — not after a six-month project.

The shift

What customers now demand

The questions buyers ask have changed — from specs to outcomes.

"Run our models out of the box?"
"Keep our data private on-device?"
"Improve without replacing hardware?"
"Let our teams build their own AI?"
The math

Traditional OEM vs. AI-native

Same product line. A different relationship — and a different margin.

Metric
Traditional OEM
AI-native OEM · Bud Novaria
What ships
Compute-ready only
AI-ready immediatelyPower-on intelligence
Revenue model
One-time hardware sale
Hardware + recurring licenseRecurring revenue
Gross margin
15–25%
40–60%2–3× expansion
Customer relationship
Support tickets only
Continuous OTA engagement
Device evolution
Static at shipment
Continuous via OTA
Time-to-value
3–6 months
Power on and goInstant
Gross margin
40–60%
Revenue model
Recurring
Time-to-value
Power-on

Illustrative; varies by region, workload, and configuration.

Security, on by default

Protection that ships inside

Bud SENTRY enforces in the runtime, on the device — not as an afterthought in the cloud.

Guardrail latency
<10ms
In-runtime enforcement that doesn't slow the device down.
Confidential computing
TEEs
Intel, NVIDIA, and ARM trusted execution environments.
Prompt-injection
Defended
Multi-layered protection against injection and exfiltration.
Integration path

From silicon to ship & evolve

Bud Novaria folds into your manufacturing line — the customer's integration work disappears.

1
Engineering

Hardware integration

Bud Pod is tuned to your silicon — CPU, GPU, or NPU — with reference firmware and drivers.

2
Manufacturing

Factory pre-loading

The full stack — models, agents, security — is pre-loaded on the line, so devices ship AI-ready.

3
In market

Ship & evolve

Devices power on intelligent and improve over the air — earning recurring revenue post-sale.

Get started with Bud

Put your data on it.

The fastest way to see what an integrated AI operating system does for your enterprise is a proof-of-concept on your infrastructure, with your data.

01 Identify a use case where complexity, cost, or governance is a known pain point.
02 Joint discovery — Bud maps your AI pain points to platform capabilities.
03 POC in days, on your hardware, with your data.